It has been a great learning process along the way and the knowledge and experiences I have gained are priceless. Being involved in information marketing we provided a lot of "how to" products to our customers.
Products such as an e-book on how to legally beat a speeding ticket in court, or an e-book on how to start your own e-bay or affiliate marketing business or other products such as search engine submission software that allows you to submit your website to all the search engines.
Providing these products and services has been both a good and bad experience. The great side of the "how to" business is when you receive a phone call or email from one of your customers and they tell you how using your product you changed their life for the better. The downside of the "how to" business is that sometimes people purchase the products looking for the magic solution. As it is with any "how to" product anyone purchases. You always get out of the product what you put into it.
The "how to" business is the same as a gym membership. If you purchase a gym membership and go to the gym every day and work out you get the results you want. But if you just purchase a gym membership and don't do anything thinking that just because you purchased the membership you should start losing weight you are not going to get your desired results.
The bad thing about being involved in the "how to" business is that no matter how good your product is not everyone is going to get their desired results because not everyone is willing to put in the effort. You can only provide the information you can not force them to do the work. The good thing about being involved in the "how to" business was the part of being able to change the lives of those customers who purchased the information and applied it.
The time has come for me to change the direction of my business career. I am now focusing all my time, energy and money on Philanthropy and working on my new business ventures which include real estate investing, stock investing and several new online companies that are more serviced based companies providing business to business services.
I am still working on finishing up my new charity site but it's about 90% finished. I would love to hear your feedback on the site. http://www.MarkJenneyCares.com
I look forward to sharing more of my thoughts as the process of transitioning from one business vertical to another takes place.
Wow ... I'm pretty floored at hearing this. I hope the transition is smooth.
ReplyDeleteMark,
ReplyDeleteI am recently new to your blog, and am sad to see that your retiring when I'm only now learning about your blog and your past great success. I wish you well in your future endeavers. I was wondering after reading your past blogs and advice that you quote Bible verses from time to time. Are you a religious or spiritual person? If so, is there a particular faith you think I should check out to help me be more successful in my own business ventures? Thanks!
The charity site is amazing! Such a great idea & very easy to navigate. I love that you posted the number of charities & people helped so far. The list of charities, along with their description & contact info, will really help when sorting through them…..hopefully making it easier for others to contribute as well. Great job!
ReplyDelete