Retiring from internet marketing - Mark Jenney

The time has come to start a new chapter in my business life. For the past 5 years I have had a big involvement in the online information marketing business. My company has specialized in providing digital products such as e-books and turn-key software solutions.

It has been a great learning process along the way and the knowledge and experiences I have gained are priceless. Being involved in information marketing we provided a lot of "how to" products to our customers.

Products such as an e-book on how to legally beat a speeding ticket in court, or an e-book on how to start your own e-bay or affiliate marketing business or other products such as search engine submission software that allows you to submit your website to all the search engines.

Providing these products and services has been both a good and bad experience. The great side of the "how to" business is when you receive a phone call or email from one of your customers and they tell you how using your product you changed their life for the better. The downside of the "how to" business is that sometimes people purchase the products looking for the magic solution. As it is with any "how to" product anyone purchases. You always get out of the product what you put into it.

The "how to" business is the same as a gym membership. If you purchase a gym membership and go to the gym every day and work out you get the results you want. But if you just purchase a gym membership and don't do anything thinking that just because you purchased the membership you should start losing weight you are not going to get your desired results.

The bad thing about being involved in the "how to" business is that no matter how good your product is not everyone is going to get their desired results because not everyone is willing to put in the effort. You can only provide the information you can not force them to do the work. The good thing about being involved in the "how to" business was the part of being able to change the lives of those customers who purchased the information and applied it.

The time has come for me to change the direction of my business career. I am now focusing all my time, energy and money on Philanthropy and working on my new business ventures which include real estate investing, stock investing and several new online companies that are more serviced based companies providing business to business services.

I am still working on finishing up my new charity site but it's about 90% finished. I would love to hear your feedback on the site. http://www.MarkJenneyCares.com

I look forward to sharing more of my thoughts as the process of transitioning from one business vertical to another takes place.

My favorite blog to read

If you're involved in anyway with technology, or business I want to highly suggest you checkout Tech Crunch - http://www.techcrunch.com . If you aren't currently reading tech crunch your missing out. This is a must read for any business owner that is involved with the Internet. I must say I have become addicted to reading Tech Crunch every day. I was never a fan of any blogs until several months when I came across TC. Ever since then I have not been able to let a day pass by without staying up to speed with what's going on with the TC blog.

On a side note I'm going to be traveling extensively over the next several weeks. This saturday I will be going on Mike Filsaime's yearly marketers cruise. Every year Mike has a cruise for a bunch of successful Internet Marketers. If you're interested in going next year check out his site: http://www.marketerscruise.com/

The following weeks are followed up with going to Las Vegas for the affiliate summit, then to Baja Mexico with a group of entrepreneurs. A lot more traveling coming soon.